About Us
Established 2017
The Soul of
The Soul of
Hemel Paris
European elegance, Arabian depth
01 — Philosophy
Heaven in a Bottle
The name Hemel comes from the Dutch word for heaven. This is not a house built to follow perfume trends; it was built to bridge two perfume worlds that rarely meet this beautifully.
Founded in 2017, Hemel Paris was born from a vision to create fragrances with soul, character and lasting presence. A fragrance should feel less like perfume and more like atmosphere.
The Founder-Led House
Built by three people with a passion for scent, not just for branding. Meet the architects behind the fragrances.
Bhushan Phulwani
Co-Founder & Fragrance Alchemist
Manish Chawla
General Manager
03 — Founder's Words
Jitendra Phulwani
Co-Founder & CEOAs the Co-Founder of Hemel Paris, I am proud to share the journey of a brand created with passion, vision and a deep love for fragrance.
Hemel was born from the idea that perfume should be more than a scent. It should carry emotion, confidence and identity. Inspired by the meaning of “Hemel” — sky in Dutch — our brand reflects freedom, elegance and the beauty of limitless possibilities.
Every Hemel creation is carefully crafted to connect with people in a personal way. From bold and expressive fragrances to soft and elegant signatures, each perfume is designed to leave a lasting impression and become part of someone’s story.
For us, Hemel represents accessible luxury, creativity and authenticity. Our vision is to make fine fragrances that feel memorable, meaningful and truly special.
Thank you to everyone who has been part of our journey. This is only the beginning, and we look forward to creating many more unforgettable scent experiences together.
04 — The Journey
The Evolution of Scent
The journey started with Sap, the first release that introduced our creative direction. Then came Unlimited, bold and expressive, followed by Fumeri, with two distinct identities of its own.
Finally Hemel emerged — the signature expression, where craftsmanship, emotion and perfumery artistry fully came together.
05 — Our Mission
Merging Worlds, Creating Atmosphere
To elevate fine perfumery by blending the craftsmanship and timeless elegance of Western composition with the emotional depth and longevity of Eastern olfactory tradition. We create atmospheric scent experiences — accessible luxury for the contemporary connoisseur.
06 — Our Vision
Authenticity & Accessible Luxury
To become a recognised global house of distinction, defining a new paradigm in niche perfumery. We see Hemel as a sanctuary for those seeking fragrance with true identity — where quality, authenticity and storytelling stay accessible, and every bottle reflects our founding idea of heaven in a bottle.
Why Hemel Stands Out
European Precision.
Arabian Soul.
The polish of European perfumery meets the warmth, longevity and opulence of Arabian fragrance culture.
Crafted for
Presence
Long-lasting, layered compositions built to leave an impression that unfolds slowly on the skin.
Intentional
Storytelling
Every fragrance is deliberate, never made for volume. Each bottle and concept carries an identity of its own.