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Our Brands

Our fragrance houses

A universe of distinctive fragrance

Five brands. Individual expressions. Discover the collection that speaks to you.

Discover our brands

Five brands · A world of fragrance

Discover our collections

Find your next signature

Explore Hemel, Fumeri, SAP, Unlimited and Henry Perfumery Lab. Enter each house to discover its fragrances.

Explore the collections. Discover your signature.

Bridge of Two Perfume Worlds

Founded in 2017 by Jitendra Phulwani, Bhushan Phulwani, and Manish Chawla, Hemel Paris was born from a vision to create fragrances with soul, character, and lasting presence. The name “Hemel” comes from a Dutch word meaning heaven, an idea that runs through the very DNA of our house.

Our creations thrive on contrast. You experience the immaculate polish associated with European perfumery, harmonized with the warmth, longevity, and opulence cherished in Arabian fragrance culture. These aren’t flat scents manufactured for volume; they unfold beautifully on the skin, creating an unforgettable atmosphere.

Read the House Story

“As the Co-Founder of Hemel Paris, I am proud to share the journey of the brand created with passion, vision, and deep love for fragrance. Hemel was born from the idea that perfume should be more than a scent—it should carry emotion, confidence, and identity.
Inspired by the meaning of ‘Hemel’—sky in Dutch—our brand reflects freedom, elegance, and the beauty of limitless possibilities. For us, Hemel represents accessible luxury, creativity, and authenticity.”

— Co-Founder & CEO, Hemel Paris

European Precision.
Arabian Soul.

The beating heart of our brand, marrying French refinement with Middle Eastern richness.

Crafted for
Presence

Long-lasting, multi-layered compositions designed to evolve and leave an indelible impression.

Founder-Led
Perfume House

Built by true visionaries with an unyielding passion for scent artistry, not just branding.

Inspired by
Heaven

A name rooted in Dutch meaning. A timeless collection created to elevate all senses.

Chat with us

Our Brands

A universe of distinctive fragrance

Find your next signature

Hemel

Fumeri

SAP

Unlimited

Henry Perfumery Lab

Inspired by Heaven. Crafted for Presence.

Bridge of Two Perfume Worlds

European Precision.
Arabian Soul.

Crafted for
Presence

Founder-Led
Perfume House

Inspired by
Heaven

Stay Connected

Maison Hemel

From the House

Legal & Privacy

Help and Support

Our Brands

A universe of distinctive fragrance

Hemel

Fumeri

SAP

Unlimited

Henry Perfumery Lab

Bridge of Two Perfume Worlds

European Precision.Arabian Soul.

Crafted forPresence

Founder-LedPerfume House

Inspired byHeaven

Stay Connected

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Maison Hemel

From the House

Legal & Privacy

Help and Support

European Precision.
Arabian Soul.

Crafted for
Presence

Founder-Led
Perfume House

Inspired by
Heaven