About Us
The Soul of
Hemel Paris
Where European Elegance meets Arabian Depth.
Heaven in a Bottle
The name Hemel comes from the Dutch word for Heaven. This isn’t a brand created to follow perfume trends; it was built to bridge two perfume worlds that rarely meet this beautifully.
Founded in 2017, Hemel Paris was born from a vision to create fragrances with soul, character, and a lasting presence. We believe a fragrance should feel less like perfume—and more like atmosphere.
The Founder-Led House
Built by visionaries with a passion for scent, not just branding. Meet the architects behind the fragrances.
Jitendra Phulwani
Co-Founder & CEO
Bhushan Phulwani
Co-Founder & Fragrance Alchemist
Manish Chawla
General ManagerJitendra Phulwani
Co-Founder & CEOAs the Co-Founder of HEMEL Paris, I am proud to share the journey of the brand created with passion, vision, and deep love for the fragrance.
HEMEL was born from the idea that perfume should be more than a scent. It should carry emotion, confidence, and identity. Inspired by the meaning of “Hemel”—sky in Dutch—our brand reflects freedom, elegance, and the beauty of limitless possibilities.
Every HEMEL creation is carefully crafted to connect with people in a personal way. From bold and expressive fragrances to soft and elegant signatures, each perfume is designed to leave a lasting impression and become part of someone’s story.
For us, HEMEL represents accessible luxury, creativity, and authenticity. Our Vision is to make fine fragrances that feel memorable, meaningful, and truly special.
Thank you to everyone who has been part of our journey. This is only the beginning, and we look forward to creating many more unforgettable scent experiences together.
The Evolution of Scent
The journey started with SAP, the first release that introduced our creative direction. Then came UNLIMITED, bold and expressive, followed by Fumeri, with its own 2 distinct identities.
Finally, Hemel emerged—the signature expression where craftsmanship, emotion, and perfumery artistry fully came together.
Merging Worlds, Creating Atmosphere
To elevate fine perfumery by seamlessly blending the intricate craftsmanship and timeless elegance of Western fragrance composition with the deep, resonant emotional depth and longevity inherent in Eastern olfactory traditions. We create atmospheric scent experiences that serve as accessible luxury for the contemporary connoisseur.
Authenticity & Accessible Luxury
To become a recognized global house of distinction, defining a new paradigm in niche perfumery. We envision HEMEL as a sanctuary for those seeking fragrances with true identity—where quality, authenticity, and profound storytelling are always accessible, and where every bottle reflects our founding vision of “Heaven in a Bottle.”
Why Hemel Stands Out
European Precision.
Arabian Soul.
The polish of European perfumery meet the warmth, longevity, and opulence of Arabian fragrance culture.
Crafted for
Presence
Long-lasting, layered fragrances designed to leave an impression that unfolds beautifully on the skin.
Intentional
Storytelling
Every fragrance is intentional, not manufactured for volume. Our bottles and concepts carry a true identity.
